Privacy Policy
Effective: [DATE] • Last updated: March 2026
1. Who We Are
Arcanea Labs BV (“we”, “us”, “our”), trading as FrankX, is the data controller responsible for your personal data.
| Company | Arcanea Labs BV |
| Address | Amsterdam, Netherlands |
| KvK | [PENDING] |
| privacy@frankx.ai | |
| DPO | Frank Riemer |
2. What Data We Collect
Data you provide directly
- Email address and name (newsletter signup, purchases)
- Payment information (processed by Stripe/Paddle — we do not store card details)
- Messages you send us via contact forms
Data collected automatically
- Pages visited and interactions (via Vercel Analytics — privacy-focused, no cookies)
- Device type, browser, and approximate location (country level)
- IP address (anonymized, not stored long-term)
3. Why We Process Your Data
| Purpose | Legal Basis (GDPR) |
| Send newsletter | Your consent (Art. 6(1)(a)) |
| Process purchases | Contract performance (Art. 6(1)(b)) |
| Send order confirmations | Contract performance (Art. 6(1)(b)) |
| Website analytics | Legitimate interest (Art. 6(1)(f)) |
| Respond to inquiries | Your consent (Art. 6(1)(a)) |
| Legal obligations | Legal obligation (Art. 6(1)(c)) |
4. Who We Share Data With
We share your data only with trusted service providers who process data on our behalf:
| Service | Provider | Location | Purpose |
| Email delivery | Resend | US (EU SCCs) | Sending newsletters and transactional emails |
| Payments | Stripe / Paddle | US/EU | Processing payments securely |
| Hosting | Vercel | US (EU SCCs) | Website hosting and analytics |
| Code hosting | GitHub | US (EU SCCs) | Development infrastructure |
All US-based processors operate under EU Standard Contractual Clauses (SCCs) for international data transfers.
5. How Long We Keep Data
| Data Type | Retention Period |
| Newsletter subscriptions | Until you unsubscribe |
| Purchase records | 7 years (Dutch tax obligation) |
| Analytics data | Aggregated, no personal data stored |
| Contact form messages | 1 year after last reply |
| Account data | Until you request deletion |
6. Your Rights (GDPR)
Under the General Data Protection Regulation, you have the right to:
- Access — Request a copy of the personal data we hold about you
- Rectification — Ask us to correct inaccurate or incomplete data
- Erasure — Request deletion of your personal data (“right to be forgotten”)
- Restriction — Ask us to restrict processing of your data
- Portability — Receive your data in a structured, machine-readable format
- Object — Object to processing based on legitimate interests
- Withdraw consent — Withdraw consent at any time (e.g., unsubscribe from newsletter)
To exercise any of these rights, email privacy@frankx.ai. We will respond within 30 days.
7. Cookies
We use minimal cookies:
| Cookie | Type | Purpose | Duration |
| Essential | Strictly necessary | Session management, security | Session |
| Analytics | Performance | Vercel Analytics (privacy-focused) | Session |
We do not use marketing cookies or third-party tracking cookies. Vercel Analytics is privacy-focused and does not use cookies for tracking individual users.
8. International Transfers
Some of our service providers are located in the United States. We ensure adequate data protection through EU Standard Contractual Clauses (SCCs) with each provider. You can request copies of these agreements by contacting us.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal data, including encryption in transit (HTTPS/TLS), access controls, and regular security reviews.
10. Complaints
If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Dutch Data Protection Authority:
| Authority | Autoriteit Persoonsgegevens |
| Website | https://autoriteitpersoonsgegevens.nl |
| Phone | +31 (0)88 1805 250 |
11. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of significant changes via email or a notice on our website. The “last updated” date at the top indicates the most recent revision.
Last updated: March 2026