Create a product launch plan for: [YOUR PRODUCT]

**Product Details:**
- Product: [name and brief description]
- Price: [pricing structure]
- Launch date: [target date]
- Audience size: [email list, social following]
- Launch goal: [revenue target or units]

Design a 3-phase launch:

**PHASE 1: PRE-LAUNCH (2-4 weeks before)**

Week-by-week breakdown:
- Content themes to publish
- Audience warming activities
- Waitlist building tactics
- Behind-the-scenes sharing
- Beta tester recruitment

Deliverables:
- Launch announcement content
- Waitlist landing page copy
- Pre-launch email sequence (3-5 emails)

**PHASE 2: LAUNCH (5-7 days)**

Day-by-day breakdown:
- Day 1: Doors open (email + social)
- Day 2-3: Social proof push
- Day 4-5: Objection handling
- Day 6: Scarcity/urgency
- Day 7: Final call

Deliverables:
- Sales page copy outline
- Daily email templates
- Social post calendar
- FAQ document

**PHASE 3: POST-LAUNCH (1-2 weeks after)**

- Customer onboarding sequence
- Testimonial collection
- Upsell/cross-sell opportunities
- Launch retrospective framework
- Evergreen conversion strategy

**Metrics to Track:**
- List each KPI with target