---
template_type: product_content
category: feature_update
use_case: Announce product updates and improvements
time_to_complete: 2-3 hours
difficulty: beginner
conversion_potential: medium
best_for:
  - User engagement
  - Retention
  - Product adoption
  - Customer satisfaction
tags:
  - feature
  - update
  - improvement
  - retention
  - announcement
---

# Feature Announcement Template

## Announcement Structure

### Headline
**[Feature Name]: [Primary Benefit]**

### Subheadline
[One sentence explaining what it does and why it matters]

---

## Email Announcement

**Subject**: ✨ New: [Feature Name]

**Body**:

Hey [FirstName],

We just shipped something you've been asking for: **[Feature Name]**.

**What it does**:  
[Brief, clear explanation]

**Why we built it**:  
[Customer feedback or problem it solves]

**How to use it**:
1. [Step 1]
2. [Step 2]
3. [Step 3]

**What you can do now**:
- [Use case 1]
- [Use case 2]
- [Use case 3]

[CTA Button: "Try It Now"]

Questions? Just reply to this email.

[Your Name]

P.S. [Additional tip or related feature]

---

## In-App Announcement

**Modal/Banner**:

🎉 **New Feature: [Name]**

[One sentence description]

[CTA: "Learn More"] [CTA: "Try It Now"] [Dismiss]

---

## Blog Post

### Title
Introducing [Feature Name]: [Benefit]

### Introduction
[Why you built this feature and what problem it solves]

### What It Does
[Detailed explanation with screenshots]

### How to Use It
[Step-by-step guide with visuals]

### Use Cases
[3-5 specific examples of how customers can use it]

### What's Next
[Future improvements or related features coming]

---

## Social Media Posts

**Twitter/X**:
```
✨ New feature alert!

[Feature Name] is now live. [Brief description]

Perfect for [use case].

Try it: [link]
```

**LinkedIn**:
```
We're excited to announce [Feature Name].

Based on feedback from [X] customers, we built [description].

Key benefits:
• [Benefit 1]
• [Benefit 2]
• [Benefit 3]

Available now: [link]
```

---

## Feature Announcement Checklist

- [ ] Feature fully tested
- [ ] Documentation updated
- [ ] Support team trained
- [ ] Email drafted
- [ ] Blog post written
- [ ] Social posts scheduled
- [ ] In-app notification ready
- [ ] Changelog updated
- [ ] Analytics tracking set up

---

**Template Version**: 1.0  
**Last Updated**: January 2026
