---
template_type: product_content
category: launch_announcement
use_case: Launch new products and generate excitement
time_to_complete: 4-6 hours
difficulty: intermediate
conversion_potential: very-high
best_for:
  - Product releases
  - Market entry
  - Revenue generation
  - Brand awareness
tags:
  - launch
  - announcement
  - marketing
  - sales
  - product
---

# Product Launch Content Template

## Launch Page Structure

### Hero Section

**Headline**: [Product Name]: [Compelling Value Proposition]

**Subheadline**: [Specific benefit or transformation in one sentence]

**CTA Button**: [Get Started / Buy Now / Pre-Order]

**Visual**: [Hero image or video showing product in action]

**Social Proof**: "Join [X] customers who [benefit]"

---

### Problem Section

**Headline**: You're Struggling With [Specific Problem]

**Body**:
[Describe the pain points your audience faces. Be specific and empathetic.]

**Pain Points**:
- ❌ [Pain point 1]
- ❌ [Pain point 2]
- ❌ [Pain point 3]
- ❌ [Pain point 4]

**Impact Statement**: [Explain the cost of not solving this problem]

---

### Solution Section

**Headline**: Introducing [Product Name]

**Body**:
[Explain what your product is and how it solves the problem]

**Key Benefits**:
- ✅ [Benefit 1]: [Specific outcome]
- ✅ [Benefit 2]: [Specific outcome]
- ✅ [Benefit 3]: [Specific outcome]
- ✅ [Benefit 4]: [Specific outcome]
- ✅ [Benefit 5]: [Specific outcome]

**Visual**: [Product demo or screenshot]

---

### How It Works

**Headline**: Simple, Powerful, Effective

**Step 1**: [Action]  
[Brief description]  
[Visual/Icon]

**Step 2**: [Action]  
[Brief description]  
[Visual/Icon]

**Step 3**: [Action]  
[Brief description]  
[Visual/Icon]

**Result**: [Outcome they achieve]

---

### Features Section

**Headline**: Everything You Need to [Achieve Outcome]

#### Feature 1: [Name]
**What it does**: [Description]  
**Why it matters**: [Benefit]  
**Visual**: [Screenshot or demo]

#### Feature 2: [Name]
**What it does**: [Description]  
**Why it matters**: [Benefit]  
**Visual**: [Screenshot or demo]

#### Feature 3: [Name]
**What it does**: [Description]  
**Why it matters**: [Benefit]  
**Visual**: [Screenshot or demo]

[Continue for all major features]

---

### Social Proof Section

**Headline**: Loved by [X] [Customers/Users]

**Testimonial 1**:
> "[Specific result or transformation]"  
> — [Name, Title/Company]

**Testimonial 2**:
> "[Specific result or transformation]"  
> — [Name, Title/Company]

**Testimonial 3**:
> "[Specific result or transformation]"  
> — [Name, Title/Company]

**Stats**:
- ⭐⭐⭐⭐⭐ [X] 5-star reviews
- 💯 [X]% customer satisfaction
- 🚀 [X]% increase in [metric]

---

### Pricing Section

**Headline**: Choose Your Plan

**Plan 1: [Name]**  
**$[Price]** / [period]

**Perfect for**: [Target user]

**Includes**:
- [Feature 1]
- [Feature 2]
- [Feature 3]
- [Feature 4]

[CTA Button: "Get Started"]

---

**Plan 2: [Name]** ⭐ Most Popular  
**$[Price]** / [period]

**Perfect for**: [Target user]

**Everything in [Plan 1], plus**:
- [Additional feature 1]
- [Additional feature 2]
- [Additional feature 3]
- [Additional feature 4]

[CTA Button: "Get Started"]

---

**Plan 3: [Name]**  
**$[Price]** / [period]

**Perfect for**: [Target user]

**Everything in [Plan 2], plus**:
- [Premium feature 1]
- [Premium feature 2]
- [Premium feature 3]
- [Premium feature 4]

[CTA Button: "Get Started"]

---

### Comparison Table

| Feature | [Plan 1] | [Plan 2] | [Plan 3] |
|---------|----------|----------|----------|
| [Feature 1] | ✅ | ✅ | ✅ |
| [Feature 2] | ✅ | ✅ | ✅ |
| [Feature 3] | ❌ | ✅ | ✅ |
| [Feature 4] | ❌ | ✅ | ✅ |
| [Feature 5] | ❌ | ❌ | ✅ |
| [Feature 6] | ❌ | ❌ | ✅ |
| **Price** | $[X] | $[Y] | $[Z] |

---

### FAQ Section

**Headline**: Frequently Asked Questions

**Q: [Common question 1]?**  
A: [Detailed answer]

**Q: [Common question 2]?**  
A: [Detailed answer]

**Q: [Common question 3]?**  
A: [Detailed answer]

**Q: [Common question 4]?**  
A: [Detailed answer]

**Q: [Common question 5]?**  
A: [Detailed answer]

---

### Guarantee Section

**Headline**: Risk-Free [X]-Day Guarantee

**Body**:
[Explain your guarantee and why you offer it]

**What's Covered**:
- [Guarantee element 1]
- [Guarantee element 2]
- [Guarantee element 3]

**No questions asked. No hard feelings.**

---

### Final CTA Section

**Headline**: Ready to [Achieve Outcome]?

**Body**:
[Final persuasive paragraph]

**CTA Button**: [Get Started Now]

**Trust Signals**:
- 🔒 Secure checkout
- 💳 All major payment methods
- 📧 Instant access
- 🎁 [Launch bonus] included

---

## Launch Announcement Post

### Social Media Announcement

**Platform**: All platforms

**Copy**:
```
🚀 It's here! [Product Name] is officially live.

[Brief description of what it does and who it's for]

✨ What you get:
• [Benefit 1]
• [Benefit 2]
• [Benefit 3]

🎁 Launch special: [Offer] (ends [date])

[Link]

[Relevant hashtags]
```

---

### Email Announcement

**Subject**: 🚀 [Product Name] is here

**Body**:
[See product-launch.md email template]

---

### Press Release

**Headline**: [Company] Launches [Product Name] to [Solve Problem]

**Subheadline**: [Additional context]

**[City, Date]** — [Company name] today announced the launch of [Product Name], a [category] designed to [primary benefit].

**Body**:
[Detailed announcement with quotes, features, availability, pricing]

---

## Launch Timeline

### 4 Weeks Before
- [ ] Product finalized
- [ ] Landing page created
- [ ] Email sequence written
- [ ] Social media content planned
- [ ] Press release drafted
- [ ] Influencer outreach started

### 2 Weeks Before
- [ ] Teaser campaign begins
- [ ] Waitlist opened
- [ ] Beta testers engaged
- [ ] Content calendar finalized
- [ ] Support team trained

### 1 Week Before
- [ ] Final testing complete
- [ ] Launch day content scheduled
- [ ] Email list segmented
- [ ] Ads created and scheduled
- [ ] Partnerships confirmed

### Launch Day
- [ ] Product goes live
- [ ] Email sent to list
- [ ] Social media blitz
- [ ] Press release distributed
- [ ] Ads activated
- [ ] Monitor and respond

### Week 1 Post-Launch
- [ ] Daily engagement
- [ ] Address feedback
- [ ] Share testimonials
- [ ] Optimize based on data
- [ ] Continue promotion

---

## Launch Checklist

### Product Readiness
- [ ] Product fully functional
- [ ] All features tested
- [ ] Documentation complete
- [ ] Support resources ready
- [ ] Onboarding flow optimized

### Marketing Assets
- [ ] Landing page live
- [ ] Product demo video
- [ ] Screenshots/visuals
- [ ] Email sequence ready
- [ ] Social media content
- [ ] Press kit prepared

### Sales Readiness
- [ ] Pricing finalized
- [ ] Payment processing tested
- [ ] Checkout flow optimized
- [ ] Invoicing system ready
- [ ] Refund process documented

### Support Readiness
- [ ] FAQ created
- [ ] Help documentation
- [ ] Support team trained
- [ ] Ticketing system ready
- [ ] Response templates

---

## Performance Metrics

### Track These
- **Launch day sales/signups**
- **Traffic sources**
- **Conversion rate**
- **Average order value**
- **Customer acquisition cost**
- **Email open/click rates**
- **Social media engagement**
- **Press coverage**

### Success Benchmarks
- [X] sales in first 24 hours
- [Y]% conversion rate
- [Z] media mentions
- [A] social shares

---

**Template Version**: 1.0  
**Last Updated**: January 2026
