---
template_type: email
category: educational_sales
use_case: Promote educational offerings and drive enrollment
time_to_complete: 2-3 hours
difficulty: intermediate
engagement_potential: very-high
best_for:
  - Course launches
  - Enrollment drives
  - Educational products
  - Value demonstration
tags:
  - course
  - education
  - enrollment
  - value
  - launch
---

# Course Announcement Email Template

## Subject Lines (A/B Test)

**Option A**: 📚 New course: [Course Name]  
**Option B**: Learn [Skill/Outcome] in [Timeframe]  
**Option C**: {{FirstName}}, I built this for you  
**Option D**: [X]-week course on [Topic] (Enrollment open)

---

## Email Body

**Hey {{FirstName}}**,

[Personal story about why you created this course]

**I'm excited to announce**: [Course Name]

---

### What You'll Learn

[Brief overview of transformation]

**By the end of this course, you'll be able to**:
- [Specific skill/outcome 1]
- [Specific skill/outcome 2]
- [Specific skill/outcome 3]
- [Specific skill/outcome 4]
- [Specific skill/outcome 5]

---

### Who This Is For

**This course is perfect if you**:
- [Criterion 1]
- [Criterion 2]
- [Criterion 3]
- [Criterion 4]

**You'll get the most value if**:
- [Prerequisite/mindset 1]
- [Prerequisite/mindset 2]
- [Prerequisite/mindset 3]

---

### Course Curriculum

**Module 1: [Title]**  
[Brief description of what's covered]

**Module 2: [Title]**  
[Brief description]

**Module 3: [Title]**  
[Brief description]

**Module 4: [Title]**  
[Brief description]

**Module 5: [Title]**  
[Brief description]

**[Continue for all modules]**

**Total**: [X] modules, [Y] lessons, [Z] hours of content

---

### What's Included

- ✅ [X] video lessons
- ✅ [Y] downloadable resources
- ✅ [Z] practical exercises
- ✅ [Community access/forum]
- ✅ [Live Q&A sessions]
- ✅ [Certificate of completion]
- ✅ [Lifetime access]
- ✅ [Bonus 1]
- ✅ [Bonus 2]

**Total Value**: $[Value]

---

### Course Format

**Duration**: [X weeks/months]  
**Time Commitment**: [Y hours per week]  
**Format**: [Self-paced/Cohort-based/Hybrid]  
**Access**: [Lifetime/Duration]  
**Support**: [Level of instructor involvement]

---

### Pricing

**Early Bird Price**: $[Price] (Save $[Amount])  
**Regular Price**: $[Price]

**Payment Options**:
- Pay in full: $[Price]
- 3 payments of $[Price]
- 6 payments of $[Price]

**Early bird pricing ends**: [Date/Time]

---

### Bonuses

**🎁 Enroll now and get**:

**Bonus #1**: [Name] (Value: $[Amount])  
[Description]

**Bonus #2**: [Name] (Value: $[Amount])  
[Description]

**Bonus #3**: [Name] (Value: $[Amount])  
[Description]

---

### Student Success Stories

> "[Testimonial about transformation]"  
> — [Student Name, Result Achieved]

> "[Testimonial about course quality]"  
> — [Student Name, Background]

> "[Testimonial about instructor]"  
> — [Student Name, Result Achieved]

---

### Your Instructor

[Brief bio establishing credibility]

**Credentials**:
- [Credential 1]
- [Credential 2]
- [Credential 3]

**Why I created this course**:  
[Personal motivation and unique perspective]

---

### Risk-Free Guarantee

**30-Day Money-Back Guarantee**

[Explain guarantee and why you offer it]

**No questions asked. No hard feelings.**

---

### Important Dates

- **Enrollment Opens**: [Date]
- **Early Bird Ends**: [Date]
- **Course Starts**: [Date]
- **Enrollment Closes**: [Date]

**Spots Available**: [Number] (if limited)

---

[CTA Button: "Enroll Now"]

**Questions?** Reply to this email or [check out the FAQ].

See you in class,  
[Your Name]

P.S. [Additional incentive or urgency element]

---

## Course Email Sequence

### Email 1: Announcement (Day 1)
- Introduce the course
- Explain the transformation
- Share curriculum overview
- Early bird pricing

### Email 2: Deep Dive (Day 3)
- Detailed module breakdown
- Sample lesson or preview
- Student testimonials
- Address "Is this for me?"

### Email 3: Instructor Story (Day 5)
- Your journey and expertise
- Why you're qualified to teach this
- Your teaching philosophy
- Personal success stories

### Email 4: Student Success (Day 7)
- Multiple case studies
- Before/after transformations
- Specific results
- Common success patterns

### Email 5: FAQ (Day 9)
- Answer common objections
- Technical details
- Time commitment reality
- Support available

### Email 6: Last Chance (Day 11)
- Final reminder
- Urgency (deadline/price increase)
- Quick recap of value
- Strong CTA

---

## Course Email Checklist

### Content Quality
- [ ] Clear learning outcomes
- [ ] Detailed curriculum
- [ ] Transformation-focused (not just information)
- [ ] Student testimonials
- [ ] Instructor credentials
- [ ] Sample lesson or preview
- [ ] FAQ section

### Conversion Elements
- [ ] Early bird pricing
- [ ] Payment plan options
- [ ] Bonuses included
- [ ] Money-back guarantee
- [ ] Urgency/scarcity
- [ ] Multiple CTAs
- [ ] Social proof

### Course Details
- [ ] Duration clearly stated
- [ ] Time commitment realistic
- [ ] Format explained
- [ ] Access terms clear
- [ ] Support level defined
- [ ] Prerequisites mentioned
- [ ] Start date confirmed

### Technical
- [ ] Enrollment page ready
- [ ] Payment processing tested
- [ ] Welcome email automated
- [ ] Course platform accessible
- [ ] Support system in place

---

## Conversion Optimization

### Overcome Common Objections

**"I don't have time"**
- Emphasize self-paced nature
- Break down weekly time commitment
- Show how to fit it into busy schedule

**"Is this worth the investment?"**
- Calculate ROI
- Compare to alternatives
- Highlight lifetime access
- Emphasize guarantee

**"Can I really learn this?"**
- Share beginner success stories
- Explain support available
- Highlight step-by-step approach
- Offer preview lesson

**"What if I fall behind?"**
- Explain lifetime access
- Describe community support
- Share catch-up strategies
- Emphasize self-paced flexibility

---

## Performance Metrics

### Target Benchmarks
- **Open rate**: 30-40%
- **Click rate**: 8-12%
- **Enrollment rate**: 3-7%
- **Revenue per email**: $[Target]

### Optimization Strategies
- Segment by interest/engagement
- A/B test pricing presentation
- Test different bonus combinations
- Vary email send times
- Personalize based on past behavior

---

**Template Version**: 1.0  
**Last Updated**: January 2026  
**Platform**: Email (All ESPs)
