---
template_type: product_content
category: competitive_positioning
use_case: Competitive positioning and sales enablement
time_to_complete: 3-4 hours
difficulty: intermediate
conversion_potential: high
best_for:
  - Sales enablement
  - Conversions
  - Competitive advantage
  - Decision-making
tags:
  - comparison
  - competitive
  - sales
  - decision
  - positioning
---

# Product Comparison Sheet Template

## Comparison Page Structure

### Headline
**[Your Product] vs [Competitor]: An Honest Comparison**

### Subheadline
[Neutral statement about helping readers make the right choice]

---

## Quick Comparison Table

| Feature | [Your Product] | [Competitor A] | [Competitor B] |
|---------|---------------|----------------|----------------|
| **Pricing** | $[X]/mo | $[Y]/mo | $[Z]/mo |
| **[Key Feature 1]** | ✅ | ✅ | ❌ |
| **[Key Feature 2]** | ✅ | ❌ | ✅ |
| **[Key Feature 3]** | ✅ | ✅ | ✅ |
| **[Key Feature 4]** | ✅ | ❌ | ❌ |
| **[Key Feature 5]** | ✅ | ✅ | ❌ |
| **Support** | 24/7 | Business hours | Email only |
| **Free Trial** | [X] days | [Y] days | No |
| **Best For** | [Use case] | [Use case] | [Use case] |

---

## Detailed Comparison

### Pricing & Value

**[Your Product]**:
- Starting at $[X]/month
- [What's included]
- [Value proposition]

**[Competitor A]**:
- Starting at $[Y]/month
- [What's included]
- [Limitations]

**[Competitor B]**:
- Starting at $[Z]/month
- [What's included]
- [Limitations]

**Winner**: [Honest assessment]

---

### Features

#### [Feature Category 1]

**[Your Product]**: [Description]  
**[Competitor A]**: [Description]  
**[Competitor B]**: [Description]

**Winner**: [Honest assessment]

---

#### [Feature Category 2]

[Continue pattern for all major feature categories]

---

### Ease of Use

**[Your Product]**:
- Setup time: [X minutes]
- Learning curve: [Easy/Medium/Hard]
- User interface: [Description]

**[Competitor A]**:
- Setup time: [Y minutes]
- Learning curve: [Easy/Medium/Hard]
- User interface: [Description]

**[Competitor B]**:
- Setup time: [Z minutes]
- Learning curve: [Easy/Medium/Hard]
- User interface: [Description]

**Winner**: [Honest assessment]

---

### Customer Support

| Support Type | [Your Product] | [Competitor A] | [Competitor B] |
|--------------|---------------|----------------|----------------|
| Email | ✅ 24/7 | ✅ Business hours | ✅ 24-48hr |
| Chat | ✅ 24/7 | ✅ Business hours | ❌ |
| Phone | ✅ | ❌ | ❌ |
| Response Time | <1 hour | 4-6 hours | 24-48 hours |

**Winner**: [Honest assessment]

---

### Integrations

**[Your Product]**: [X] integrations including [key ones]  
**[Competitor A]**: [Y] integrations including [key ones]  
**[Competitor B]**: [Z] integrations including [key ones]

**Winner**: [Honest assessment]

---

## Who Should Choose What

### Choose [Your Product] If:
- [Criterion 1]
- [Criterion 2]
- [Criterion 3]
- [Criterion 4]

### Choose [Competitor A] If:
- [Criterion 1]
- [Criterion 2]
- [Criterion 3]

### Choose [Competitor B] If:
- [Criterion 1]
- [Criterion 2]
- [Criterion 3]

---

## Pros & Cons

### [Your Product]

**Pros**:
- [Pro 1]
- [Pro 2]
- [Pro 3]

**Cons**:
- [Con 1]
- [Con 2]

---

### [Competitor A]

**Pros**:
- [Pro 1]
- [Pro 2]

**Cons**:
- [Con 1]
- [Con 2]
- [Con 3]

---

### [Competitor B]

**Pros**:
- [Pro 1]
- [Pro 2]

**Cons**:
- [Con 1]
- [Con 2]
- [Con 3]

---

## Final Verdict

[Honest, balanced conclusion]

**Our Recommendation**: [Based on different use cases]

---

## Try [Your Product] Risk-Free

[CTA with guarantee and trial information]

---

## Comparison Sheet Checklist

- [ ] Accurate competitor information
- [ ] Honest pros and cons for all
- [ ] Clear use case recommendations
- [ ] Up-to-date pricing
- [ ] Unbiased tone
- [ ] Visual comparison table
- [ ] CTA for your product
- [ ] Regular updates scheduled

---

**Template Version**: 1.0  
**Last Updated**: January 2026
