---
template_type: email
category: sales_announcement
use_case: Announce new products/services and drive conversions
time_to_complete: 2-3 hours
difficulty: intermediate
engagement_potential: very-high
best_for:
  - Revenue generation
  - Product launches
  - Excitement building
  - Conversion optimization
tags:
  - launch
  - sales
  - announcement
  - conversion
  - product
---

# Product Launch Email Template

## Launch Email Sequence

**Email 1**: Teaser (3-7 days before)  
**Email 2**: Announcement (Launch day)  
**Email 3**: Social proof (Day 2-3)  
**Email 4**: Objection handling (Day 4-5)  
**Email 5**: Last chance (Final day)

---

## EMAIL 1: TEASER (Pre-Launch)

### Subject Lines

**Option A**: Something big is coming on [Date]...  
**Option B**: {{FirstName}}, you're getting early access  
**Option C**: [Emoji] I've been working on this for [timeframe]

### Email Body

**Hey {{FirstName}}**,

[Personal story about why you created this product]

[Build curiosity without revealing everything]

**Here's what I can tell you**:
- [Teaser point 1]
- [Teaser point 2]
- [Teaser point 3]

**Mark your calendar**: [Launch Date & Time]

[Optional: Early bird list signup]

[CTA: "Get Notified" / "Join the Waitlist"]

Talk soon,  
[Your Name]

---

## EMAIL 2: ANNOUNCEMENT (Launch Day)

### Subject Lines

**Option A**: 🚀 [Product Name] is here  
**Option B**: It's live: [Product Name]  
**Option C**: {{FirstName}}, you asked for this...

### Email Body

**Hey {{FirstName}}**,

**It's here.**

[Product Name] is officially live.

**What it is**:  
[One compelling sentence describing the product]

**Who it's for**:  
[Specific audience description]

**What you'll get**:
- ✅ [Benefit 1]
- ✅ [Benefit 2]
- ✅ [Benefit 3]
- ✅ [Benefit 4]
- ✅ [Benefit 5]

**The problem it solves**:  
[Describe the pain point clearly]

**How it works**:  
[Brief 3-step process or overview]

**What makes it different**:  
[Your unique angle or approach]

---

### Pricing

**[Tier 1 Name]**: $[Price]
- [Feature 1]
- [Feature 2]
- [Feature 3]

**[Tier 2 Name]**: $[Price] ⭐ Most Popular
- Everything in [Tier 1]
- [Additional feature 1]
- [Additional feature 2]
- [Additional feature 3]

**[Tier 3 Name]**: $[Price]
- Everything in [Tier 2]
- [Premium feature 1]
- [Premium feature 2]
- [Premium feature 3]

---

### Launch Bonus

**🎁 Launch Week Special**

[Limited-time offer or bonus]

**Available until**: [Date/Time]

---

### Risk Reversal

**[X]-Day Money-Back Guarantee**

[Explain your guarantee and why you offer it]

---

[CTA Button: "Get [Product Name] Now"]

**Questions?** Reply to this email—I read every response.

[Your Name]

P.S. [Urgency element or additional benefit]

---

## EMAIL 3: SOCIAL PROOF (Day 2-3)

### Subject Lines

**Option A**: People are loving [Product Name]  
**Option B**: "This is exactly what I needed" - [Customer]  
**Option C**: [X] people have already joined

### Email Body

**Hey {{FirstName}}**,

[Product Name] launched [X] days ago, and the response has been incredible.

**By the numbers**:
- [X] people have already [purchased/joined]
- [Average rating/feedback score]
- [Other impressive metric]

**Here's what people are saying**:

> "[Testimonial highlighting specific benefit]"  
> — [Name, Title/Description]

> "[Testimonial about results or experience]"  
> — [Name, Title/Description]

> "[Testimonial addressing common objection]"  
> — [Name, Title/Description]

---

**Real results**:

[Share a quick win or early success story]

---

**Haven't grabbed your copy yet?**

[Brief reminder of what they get]

[CTA Button: "Join [X] Others"]

**Launch bonus ends**: [Date/Time]

[Your Name]

---

## EMAIL 4: OBJECTION HANDLING (Day 4-5)

### Subject Lines

**Option A**: "But what if..." (Your questions answered)  
**Option B**: Is [Product Name] right for you?  
**Option C**: The #1 question I'm getting about [Product Name]

### Email Body

**Hey {{FirstName}}**,

I've been reading every reply and question about [Product Name].

**Here are the most common questions**:

---

**Q: [Common objection/question 1]**

**A**: [Detailed, honest answer]

---

**Q: [Common objection/question 2]**

**A**: [Detailed, honest answer]

---

**Q: [Common objection/question 3]**

**A**: [Detailed, honest answer]

---

**Q: [Common objection/question 4]**

**A**: [Detailed, honest answer]

---

**Still not sure if it's right for you?**

**[Product Name] is perfect if you**:
- [Criterion 1]
- [Criterion 2]
- [Criterion 3]

**It might NOT be right if**:
- [Disqualifier 1]
- [Disqualifier 2]

---

[CTA Button: "See If It's Right for You"]

**Questions?** Just reply—I'm here to help.

[Your Name]

P.S. [Reminder of guarantee or launch bonus deadline]

---

## EMAIL 5: LAST CHANCE (Final Day)

### Subject Lines

**Option A**: ⏰ Launch pricing ends tonight  
**Option B**: {{FirstName}}, last call for [Product Name]  
**Option C**: This is it—[X] hours left

### Email Body

**Hey {{FirstName}}**,

**This is your last chance.**

The launch pricing for [Product Name] ends tonight at [Time] [Timezone].

**After that**:
- Price increases to $[Regular Price]
- [Launch bonus] goes away
- [Other limited element] is no longer available

---

**Quick reminder of what you get**:

[Bullet list of key benefits]

**Plus the launch bonuses**:
- [Bonus 1]
- [Bonus 2]
- [Bonus 3]

**Total value**: $[Value]  
**Launch price**: $[Price]

---

**Still protected by our [X]-day guarantee**

[Brief reminder of risk reversal]

---

[CTA Button: "Get It Before Midnight"]

**Deadline**: [Date] at [Time] [Timezone]

Don't miss this,  
[Your Name]

P.S. [Final urgency push or personal note]

---

## Product Launch Email Checklist

### Pre-Launch
- [ ] Teaser email scheduled 3-7 days before
- [ ] Waitlist/early access list created
- [ ] Launch sequence planned (5 emails)
- [ ] Sales page ready
- [ ] Payment processing tested
- [ ] Customer support prepared

### Email Content
- [ ] Clear value proposition
- [ ] Specific benefits (not just features)
- [ ] Social proof included
- [ ] Objections addressed
- [ ] Risk reversal (guarantee)
- [ ] Urgency/scarcity element
- [ ] Multiple CTAs
- [ ] Mobile-optimized

### Conversion Elements
- [ ] Launch bonus/incentive
- [ ] Tiered pricing options
- [ ] Clear deadline
- [ ] Money-back guarantee
- [ ] Testimonials/results
- [ ] FAQ section
- [ ] Easy purchase process

### Technical
- [ ] All links working
- [ ] Purchase tracking set up
- [ ] Thank you email automated
- [ ] Onboarding sequence ready
- [ ] Refund process documented

---

## Conversion Optimization Tips

### Subject Lines
- Use urgency on final emails
- Personalize with {{FirstName}}
- Test emoji vs. no emoji
- Keep under 50 characters

### Email Copy
- Lead with benefit, not feature
- Use "you" more than "I"
- Short paragraphs (2-3 sentences)
- Bullet points for scannability
- Bold key phrases

### CTAs
- Use action-oriented text
- Make buttons stand out
- Include multiple CTAs
- Create urgency

### Timing
- **Email 1**: 3-7 days before launch
- **Email 2**: Launch day, morning
- **Email 3**: 2-3 days after launch
- **Email 4**: Mid-launch period
- **Email 5**: Final day, 6-8 hours before deadline

---

## Performance Benchmarks

### Target Metrics
- **Open rate**: 25-35%
- **Click rate**: 5-10%
- **Conversion rate**: 2-5%
- **Revenue per email**: $[Target]

### Optimization
- A/B test subject lines
- Test different price points
- Vary bonus offerings
- Adjust email timing
- Segment by engagement

---

**Template Version**: 1.0  
**Last Updated**: January 2026  
**Platform**: Email (All ESPs)
