---
template_type: video_script
category: professional_video
use_case: Professional insights and B2B content
time_to_complete: 1-2 hours
difficulty: intermediate
engagement_potential: high
best_for:
  - B2B marketing
  - Professional brand
  - Thought leadership
  - Network building
tags:
  - linkedin
  - professional
  - b2b
  - thought-leadership
  - business
---

# LinkedIn Video Script Template

**Video Length**: 30 seconds - 3 minutes (90 seconds optimal)  
**Format**: Square (1:1) or Vertical (9:16)  
**Tone**: Professional but personable

---

## LinkedIn Video Structure

### HOOK (0-5 seconds)

**[VISUAL]**: [Professional, attention-grabbing opening]

**[TEXT OVERLAY]**: [Clear, value-driven statement]

**[YOU]**: [Compelling opening line]

**Hook Types for LinkedIn**:
- **Insight**: "Here's what [X years] in [industry] taught me..."
- **Contrarian**: "Everyone's doing [X] wrong. Here's why..."
- **Question**: "Want to know how [successful outcome]?"
- **Statistic**: "[X]% of [professionals] don't know this..."
- **Story**: "I made a [X] mistake that cost me [Y]..."

---

### CONTENT (5-150 seconds)

#### Format 1: Professional Insight (60-90 seconds)

```
Hook (5s): "3 lessons from [X years] in [industry]"

Lesson 1 (25s):
- State the lesson
- Brief example
- Why it matters

Lesson 2 (25s):
- State the lesson
- Brief example
- Why it matters

Lesson 3 (25s):
- State the lesson
- Brief example
- Why it matters

CTA (10s): "What's your experience? Comment below."
```

---

#### Format 2: Industry Commentary (90-120 seconds)

```
Hook (5s): "The [industry] is changing. Here's what you need to know."

Context (30s):
- Current state
- Why it matters
- Who's affected

Analysis (50s):
- Your perspective
- Supporting evidence
- Implications

Action (25s):
- What to do about it
- Next steps
- Resources

CTA (10s): "Thoughts? Let's discuss in the comments."
```

---

#### Format 3: Quick Tip (30-60 seconds)

```
Hook (5s): "Quick tip for [target audience]"

Problem (10s):
- Common challenge
- Why it's frustrating

Solution (30s):
- Your approach
- How to implement
- Expected outcome

CTA (10s): "Try this and let me know how it goes."
```

---

#### Format 4: Behind-the-Scenes (60-120 seconds)

```
Hook (5s): "A day in the life of [your role]"

Morning (30s):
- Key activities
- Priorities
- Challenges

Afternoon (30s):
- Main work
- Meetings
- Decisions

Evening (30s):
- Wrap-up
- Learnings
- Preparation for tomorrow

CTA (10s): "What does your day look like?"
```

---

#### Format 5: Case Study (120-180 seconds)

```
Hook (5s): "How we [achieved result] in [timeframe]"

Challenge (30s):
- Initial situation
- Problem faced
- Stakes

Approach (60s):
- Strategy chosen
- Implementation
- Key decisions

Results (40s):
- Specific outcomes
- Metrics
- Lessons learned

CTA (10s): "Questions? Drop them below."
```

---

### CTA (Last 5-10 seconds)

**[TEXT]**: [Clear call-to-action]

**[YOU]**: [Engagement prompt]

**CTA Options**:
- "What's your take? Comment below."
- "Follow for more [industry] insights."
- "Share this with your network."
- "DM me if you want to discuss this."
- "Check the link in comments for more."

---

## LinkedIn Caption Formula

**Line 1**: [Hook - first 140 characters are crucial]

**Line 2-4**: [Context and value - expand on video]

**Line 5**: [Key takeaway or insight]

**Line 6**: [Question or engagement prompt]

**Line 7**: [Hashtags - 3-5 relevant]

**Example**:
```
The biggest mistake I see [professionals] make with [topic] 👇

After [X years] in [industry], I've noticed a pattern. Most people focus on [wrong thing] when they should be focusing on [right thing].

Here's what actually works:
• [Point 1]
• [Point 2]
• [Point 3]

The result? [Specific outcome].

What's been your experience with this? I'd love to hear your perspective in the comments.

#[Industry] #[Topic] #[ProfessionalDevelopment]
```

---

## Visual Guidelines

### Professional Appearance
- **Dress**: Business casual or professional
- **Background**: Clean, uncluttered, branded
- **Lighting**: Even, professional
- **Framing**: Head and shoulders or full body
- **Eye contact**: Look at camera

### Text Overlays
- **Font**: Professional, readable (Sans-serif)
- **Color**: Brand colors or neutral
- **Size**: Large enough for mobile
- **Position**: Lower third or center
- **Animation**: Subtle, professional

### B-Roll
- **Relevant**: Supports your message
- **Professional**: High quality
- **Branded**: Consistent with your brand
- **Purposeful**: Adds value, not distraction

---

## Content Themes for LinkedIn

### Thought Leadership
- Industry trends
- Future predictions
- Contrarian opinions
- Strategic insights
- Market analysis

### Professional Development
- Career advice
- Skill development
- Leadership lessons
- Productivity tips
- Work-life balance

### Business Insights
- Case studies
- Success stories
- Lessons learned
- Mistakes to avoid
- Best practices

### Behind-the-Scenes
- Day in the life
- Team culture
- Decision-making process
- Company updates
- Project journeys

### Educational
- How-to guides
- Tool tutorials
- Process explanations
- Industry education
- Skill demonstrations

---

## LinkedIn Video Checklist

### Pre-Production
- [ ] Topic relevant to professional audience
- [ ] Value proposition clear
- [ ] Script written and timed
- [ ] Professional setting prepared
- [ ] Appearance professional
- [ ] Equipment tested

### Production
- [ ] Good lighting
- [ ] Clear audio
- [ ] Professional background
- [ ] Eye contact with camera
- [ ] Confident delivery
- [ ] Multiple takes recorded

### Post-Production
- [ ] Captions added (crucial for LinkedIn)
- [ ] Text overlays professional
- [ ] Branding consistent
- [ ] Audio clear
- [ ] Length optimized (under 3 min)
- [ ] Cover image selected

### Publishing
- [ ] Compelling caption written
- [ ] First 140 characters optimized
- [ ] Relevant hashtags added (3-5)
- [ ] Tagged relevant people/companies
- [ ] Posted at optimal time
- [ ] Native upload (not link)

---

## Best Posting Times

### B2B Optimal Times
- **Tuesday-Thursday**: Best days
- **7-8 AM**: Morning commute
- **12-1 PM**: Lunch break
- **5-6 PM**: End of workday

### Test Your Network
- Check LinkedIn Analytics
- Identify when your audience is active
- Test different times
- Track engagement patterns

---

## Engagement Strategies

### In Video
- Address viewer directly
- Share personal experiences
- Be authentic and vulnerable
- Provide actionable value
- Ask for opinions

### In Caption
- Ask specific questions
- Request experiences
- Encourage debate
- Prompt tags
- Invite DMs

### In Comments
- Reply to every comment (first 2 hours)
- Ask follow-up questions
- Tag relevant connections
- Share additional resources
- Continue the conversation

---

## LinkedIn Video Best Practices

### Do's ✅
- Add captions (80% watch without sound)
- Keep it professional but personable
- Provide genuine value
- Be authentic
- Share insights, not just promotion
- Engage with comments
- Post consistently
- Use native video upload

### Don'ts ❌
- Don't be overly salesy
- Don't use clickbait
- Don't ignore comments
- Don't post low-quality video
- Don't forget captions
- Don't be too casual
- Don't post irrelevant content

---

## Analytics to Track

### Key Metrics
- **Views**: Total reach
- **Engagement Rate**: Likes, comments, shares
- **Click-Through Rate**: Link clicks
- **Follower Growth**: New connections
- **Profile Views**: Interest level
- **Video Completion**: Watch time
- **Shares**: Viral potential

### Success Indicators
- **Views**: 3-5x your connection count
- **Engagement**: 2-5% is good for LinkedIn
- **Comments**: Quality over quantity
- **Shares**: High value indicator
- **Profile Visits**: Strong interest

---

## Content Calendar

### Monday: Industry Insights
- Market trends
- News commentary
- Strategic analysis

### Tuesday: Professional Development
- Career tips
- Skill development
- Leadership lessons

### Wednesday: Case Studies
- Success stories
- Client results
- Project highlights

### Thursday: Educational
- How-to content
- Tool tutorials
- Process explanations

### Friday: Behind-the-Scenes
- Team culture
- Personal reflections
- Week in review

---

## Equipment Recommendations

### Essential
- **Camera**: Smartphone or webcam
- **Microphone**: Lapel or USB mic
- **Lighting**: Ring light or softbox
- **Background**: Clean, professional

### Optional
- **Teleprompter**: For longer scripts
- **Green screen**: For branded backgrounds
- **Gimbal**: For movement shots
- **External monitor**: For framing

---

## Video Types by Goal

### Build Authority
- Industry commentary
- Thought leadership
- Trend analysis
- Expert insights

### Generate Leads
- Case studies
- Results showcase
- Problem-solving
- Value demonstration

### Grow Network
- Behind-the-scenes
- Personal stories
- Collaborative content
- Community engagement

### Educate Audience
- How-to guides
- Tool tutorials
- Best practices
- Skill development

---

## Troubleshooting

### Low Views
- Improve hook (first 5 seconds)
- Post at better times
- Use relevant hashtags
- Tag relevant people
- Engage with others' content

### Low Engagement
- Ask better questions
- Make content more relatable
- Provide more value
- Reply to all comments
- Create conversation starters

### Low Shares
- Make content more valuable
- Create "save-worthy" content
- Add clear takeaways
- Make it easy to share
- Provide unique insights

---

## Professional Tone Guidelines

### Voice
- Confident but not arrogant
- Knowledgeable but approachable
- Professional but personable
- Authentic but polished

### Language
- Industry-appropriate
- Clear and concise
- Jargon only when necessary
- Inclusive and respectful

### Delivery
- Steady pace
- Clear articulation
- Appropriate energy
- Genuine enthusiasm

---

**Template Version**: 1.0  
**Last Updated**: January 2026  
**Platform**: LinkedIn
