---
template_type: email
category: community_engagement
use_case: Keep community informed and engaged
time_to_complete: 1-2 hours
difficulty: beginner
engagement_potential: high
best_for:
  - Community management
  - Retention
  - Transparency
  - Relationship building
tags:
  - community
  - update
  - transparency
  - engagement
  - relationship
---

# Community Update Email Template

## Subject Lines

**Option A**: [Month] Community Update: [Main highlight]  
**Option B**: What's new in [Community Name]  
**Option C**: {{FirstName}}, here's what you missed  
**Option D**: [Emoji] Community wins, updates, and what's next

---

## Email Body

**Hey {{FirstName}}**,

[Warm, personal greeting that acknowledges the community]

[Brief context about the update period]

---

### 📊 Community Highlights

**This [Month/Quarter] by the numbers**:
- [Metric 1]: [Number] ([% change])
- [Metric 2]: [Number] ([% change])
- [Metric 3]: [Number] ([% change])
- [Metric 4]: [Number] ([% change])

---

### 🎉 Community Wins

[Celebrate member achievements and milestones]

**Member Spotlight**:

**[Member Name]** achieved [accomplishment]!  
[Brief story and what made it special]

**[Member Name]** [achievement]!  
[Brief story]

**[Member Name]** [achievement]!  
[Brief story]

[CTA: "Share Your Win"]

---

### 🚀 What's New

**Recent Updates**:

**1. [Feature/Update Name]**  
[Description and benefit]  
[Link to learn more]

**2. [Feature/Update Name]**  
[Description and benefit]  
[Link to learn more]

**3. [Feature/Update Name]**  
[Description and benefit]  
[Link to learn more]

---

### 📅 Upcoming Events

**[Event Name]**  
**When**: [Date & Time]  
**What**: [Brief description]  
**Who**: [Host/Guest]  
[CTA: "RSVP Now"]

**[Event Name]**  
**When**: [Date & Time]  
**What**: [Brief description]  
[CTA: "Save Your Spot"]

---

### 💡 Featured Content

[Highlight valuable community content or discussions]

**Top Posts This [Period]**:

1. **[Post Title]** by [Member]  
   [Why it's valuable]  
   [Link]

2. **[Post Title]** by [Member]  
   [Why it's valuable]  
   [Link]

3. **[Post Title]** by [Member]  
   [Why it's valuable]  
   [Link]

---

### 🛠️ What We're Working On

[Transparency about future plans]

**Coming Soon**:
- [Upcoming feature/initiative 1]
- [Upcoming feature/initiative 2]
- [Upcoming feature/initiative 3]

**In Progress**:
- [Current project 1] - [Status]
- [Current project 2] - [Status]

**Your Feedback Needed**:  
[Specific area where you want community input]  
[CTA: "Share Your Thoughts"]

---

### 📣 Community Needs

**We're Looking For**:
- [Volunteer opportunity 1]
- [Volunteer opportunity 2]
- [Content/expertise needed]

**Interested?** [Reply to this email / Sign up here]

---

### 💬 From the Community

[Share interesting discussions or questions]

**This week's question**:  
"[Interesting question from a member]"

**Top answers**:
- [Insight 1] - [Member]
- [Insight 2] - [Member]
- [Insight 3] - [Member]

[CTA: "Join the Discussion"]

---

### 🙏 Thank You

[Personal note of gratitude]

[Specific acknowledgments of contributors, volunteers, or active members]

---

### 📬 Stay Connected

**Don't miss out**:
- [Platform 1]: [Link]
- [Platform 2]: [Link]
- [Platform 3]: [Link]

**Weekly digest**: [Link to subscribe]

---

**That's all for now!**

[Closing that invites engagement]

[Your Name]  
[Your Role]

P.S. [Personal note, question, or teaser for next update]

---

## Community Update Checklist

### Content Included
- [ ] Community metrics/growth
- [ ] Member spotlights/wins
- [ ] Recent updates/features
- [ ] Upcoming events
- [ ] Featured content
- [ ] Future plans (transparency)
- [ ] Community needs/opportunities
- [ ] Gratitude section

### Engagement Elements
- [ ] Multiple CTAs
- [ ] Questions for feedback
- [ ] Member recognition
- [ ] Discussion prompts
- [ ] Event RSVPs
- [ ] Volunteer opportunities

### Tone & Voice
- [ ] Warm and inclusive
- [ ] Transparent and honest
- [ ] Celebratory of wins
- [ ] Inviting participation
- [ ] Personal touch

### Technical
- [ ] All links working
- [ ] Event dates correct
- [ ] Member names spelled correctly
- [ ] Images optimized
- [ ] Mobile-friendly

---

## Frequency Recommendations

### Monthly Updates
- Comprehensive overview
- All sections included
- Longer format (500-800 words)
- Scheduled for same day each month

### Bi-Weekly Updates
- Focus on recent highlights
- Shorter format (300-500 words)
- More frequent engagement
- Timely event reminders

### Quarterly Updates
- Big picture overview
- Strategic direction
- Major milestones
- Future vision
- Longer format (800-1200 words)

---

## Engagement Strategies

### Encourage Participation
- Ask specific questions
- Create polls or surveys
- Highlight member contributions
- Offer volunteer opportunities
- Recognize active members

### Build Connection
- Share behind-the-scenes
- Be transparent about challenges
- Celebrate collective wins
- Acknowledge individual contributions
- Create insider moments

### Drive Action
- Clear CTAs for events
- Easy ways to contribute
- Opportunities to connect
- Feedback mechanisms
- Resource sharing

---

## Performance Metrics

### Track These
- **Open rate**: Target 25-35%
- **Click rate**: Target 5-10%
- **Reply rate**: Target 1-3%
- **Event RSVP rate**: Target 10-20%
- **Community activity**: Increase after email

### Optimization
- Test different update frequencies
- A/B test subject lines
- Vary content mix
- Segment by engagement level
- Personalize based on activity

---

**Template Version**: 1.0  
**Last Updated**: January 2026  
**Platform**: Email (All ESPs)
